Protecting one billion people from cyber threats? If you find this proposition more exciting than scary, come on board and grow with us.
 

Whalebone is a global company working on user-centric cybersecurity products for telcos, ISPs, enterprises, public institutions, and governments that provide millions of everyday internet users unyielding protection from malware, phishing schemes, ransomware, and other malicious digital attacks without the need for them to download anything. Whalebone is headquartered in Brno, Czech Republic.

 
At this point, Whalebone has 400+ customers in telecommunications and corporate sectors (A1, O2 Telefonica, Tele2, Panasonic, Bauhaus, and many others) around the globe. With over 100 team members of multiple nationalities, Whalebone ranked 22nd in Deloitte’s list of fastest-growing companies in Central Europe.
 

We are looking for a Product Marketing Manager to elevate our positioning, messaging, and go-to-market strategy. This role sits at the intersection of product, marketing, and sales and is critical for telling the AURA story effectively.
 

Responsibilities

  • Go-to-Market Execution
    • Plan and execute new product/feature launches and ensure a consistent story across channels.
    • Coordinate with Product Management, Sales, Customer Success, and Growth teams to ensure alignment and impact.

    Sales Enablement

    • Deliver product one-pagers, demo scripts, objection-handling guides, and sales pitches.
    • Track adoption and impact of sales enablement content, iterating for maximum effectiveness.

    Metrics & Optimization

    • Monitor pipeline impact, campaign performance, and feature adoption.
    • Build feedback loops that drive continuous improvement across marketing activities.

    Market & Customer Intelligence

    • Conduct competitive research and produce battlecards and competitive matrices.
    • Drive customer insights initiatives: persona development, win/loss analysis, and feedback loops.
    • Leverage data to optimize positioning and inform product decisions.

    Positioning & Messaging

    • Own and continuously refine AURA’s value proposition and USPs for telcos and end customers.
    • Create elevator pitches, messaging playbooks, and briefs for marketing and growth teams.
    • Bridge technology with business value and translate complex technical features into simple, compelling narratives.
       

Requirements

  • Strong IT and technical acumen – you are comfortable understanding a complex cybersecurity product and can quickly grasp technical concepts.
  • Proven experience in product marketing, preferably in B2B SaaS or telco environments.
  • Experience with persona building, competitive research, win/loss analysis, and using data to craft narratives.
  • Exceptional communication skills and ability to craft clear, compelling messages for multiple audiences.
  • Experience working closely with product, sales, CSM, and growth teams to ensure alignment.
  • Creative, data-driven mindset – you balance creativity with analytical thinking, combining data, experience, and customer empathy to create impactful marketing.

 
Nice to Have

  • Experience in cybersecurity, telco, or IoT industries.
  • Background in CX (customer experience) optimization or customer journey mapping.
  • Familiarity with ABM (Account-Based Marketing) campaigns and performance tracking.
     

Why to work with us?

  • Meaningful job - protecting everyday people against malware and hackers all around the globe.
  • Rewarding financial package, including the possibility to choose ESOP as a benefit and a motivating flexible part of the remuneration reflecting long term results.
  • Flexible working hours and possibility of HO
  • Equipment of choice - use the budget and chose what is best for you
  • Terrace - beautiful view and available for private parties
  • Regular events & teambuildings - grill, enjoy pub quiz or have a breakfast with us
  • You will be supported to learn, grow and gain new experiences with us!
  • Your opinion will matter to us - discuss your ideas and feedback directly with the CEO or CTO if you feel like they should hear them.

Position details

  • Team: Product
  • Work setup: Hybrid or On-site
  • Location: Brno
  • Job type: Full-time Employment

Whalebone, s.r.o.